Built formore than time
An automatic watch made for people who keep going when it would be easier to stop. Fifty pieces carry the Founder number. After that, this edition is closed for good.
Fifty made.
Then never again.
Your Founder number is engraved on the card that ships in the box. Numbers are assigned in the order reservations are received, so the earlier you reserve, the lower your number.
Time left at the Founder price.
Be strong.
Be courageous.
Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.Joshua 1:9
Most watches tell you what time it is. This one tells you what to do with it. Joshua 1:9 sits on the dial where you will see it a hundred times a day — in the meeting, in the gym, in the hard week you did not plan for.
Turn it over and the exhibition caseback carries the same words, engraved around the movement: Be Strong and Courageous. It is a private reminder, worn on the inside of your wrist.
Fifteen parts.
No shortcuts.
Sapphire crystal instead of mineral glass. 316L surgical-grade steel instead of plated alloy. A self-winding Japanese automatic movement instead of a battery. These are the parts you only notice when a cheaper watch fails.
| Edition | Founder Edition — Ice Blue |
|---|---|
| Availability | 50 pieces only |
| Movement | Japanese automatic, 21 jewels — no battery, powered by your motion |
| Crystal | Sapphire |
| Case | 316L stainless steel, fluted bezel |
| Water resistance | 100 metres / 10 ATM |
| Lume | BGW9 blue lume |
| Dial | Ice blue, day and date display, Joshua 1:9 |
| Caseback | Exhibition, engraved “Be Strong and Courageous” |
| Bracelet | Stainless steel, removable links |
| Warranty | 2 years |
| Shipping | November 2026 |
The founder package
Every Founder Edition ships in a matte black presentation box. Nothing about it is an afterthought.
- Go Heavy Founder Edition Ice BlueAutomatic, sapphire, 316L steel, 100M
- Premium watch boxMatte black, foam cradle, magnetic lid
- Founder-numbered cardYour number from 1 to 50, printed and sequential
- Founder welcome letterFrom the founders, to the first fifty
- Microfibre cleaning clothFor the sapphire and the bracelet
- 2-year warrantyMovement and manufacturing defects covered
This isn't a render.
It's the real watch.
Every angle you're about to see is the actual Founder Edition — the fluted bezel catching light, the automatic movement doing its quiet work, the bracelet in hand. What you see is what ships.
Pay founder price. Get founder treatment.
Straight answers
When does my watch ship?
November 2026. This is a pre-sale: Founder Editions are scheduled to ship in November 2026. You’ll receive production updates by email and tracking information as soon as your watch ships.
Why buy now instead of waiting for launch?
Two reasons. The Founder price of $599.
What does “automatic” mean — do I need a battery?
No battery. The movement winds itself from the motion of your wrist. Wear it regularly and it keeps running. If it sits unworn for a couple of days it will stop; a few turns of the crown or a minute of wear starts it again.
Will it fit my wrist?
The steel bracelet has removable links and fits most wrists between roughly 6 and 8.5 inches. Sizing instructions ship in the box, and any watchmaker or jeweller can adjust it in a few minutes.
Can I swim or shower with it?
It is rated to 100 metres, so swimming and showering are fine. Avoid hot tubs and steam rooms — heat is harder on gaskets than water is.
What if something goes wrong?
The 2-year warranty covers the movement and manufacturing defects from the day your watch is delivered. If the watch arrives damaged or faulty, email us and we will replace it.
Is my payment secure?
Checkout is handled by Square over an encrypted connection. Your card details are processed by Square and are never stored on this site.
Reserve your founder edition
Fifty exist. Once the last number is gone, this page comes down and the edition closes. There is no second run.
Opens secure checkout by Square. Your Founder number is confirmed by email within minutes.